Hotel Bali News

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Growth of tourism industry in Bali can not be separated from the accommodation effort of both star and not star hotels. Tragedy of WTC, Kuta Bomb and also the epidemic of SARS has brought the negative impact on the occupancy rate of hotel in Bali. Before the Kuta bomb happened, the occupancy rate hotel in Bali was about 39% - 40%, even the occupancy rate of star hotels reached 50%. After Kuta bom the occupancy rate only around 30%. Cumulatively, the occupancy rate hotel in Bali in the year 2002 approached 34,6%, (star hotels 50,6% and non star 18,2%).
Based on the type of tourist visits numbers, the foreign tourists is always more dominant compared to the domestic tourist. In 2003, the numbers of foreign tourists stay at star hotels is counted of 894.208 people, while domestic tourists only 380.333 people. In 2003 the number of tourist visited to Bali decreased, which was 1.274.541. The performance of type of tourist visit Bali can be seen from table hereunder.

> Room Rate
In general, both 4 and 5 star hotels offer various room rate to their guest. Room rate denoted in US$ currency is given to foreign tourist and Indonesian rupiah to domestic tourists. Based on statistical data of 1999 to 2001, average room rate of 4 star hotels tends to decrease each year. Same condition occurred in 5 star hotels where in average room rate dropped by the end of 2001.

Based on analysis result, one of the main factors that cause on the fluctuation of room rates is Rupiah currency exchange rate to US Dollar. Economic crisis have made the rupiah rate of exchange to Dollar unstable, so that force the hotels revise its tariff.

>Comparison of Performance of 4 and 5 Star Hotels According to Tourism
Location

Supply of 4 and 5 star hotels mostly located in 2 regions which are Badung Regency and Kotamadya Denpasar. Both of these regions are the primary tourism location in Bali, which promote beach tourism. This indicates that the distribution of 4 and 5 star hotels in Bali are mostly in beach area.

In Badung regency, distribution of 4 and 5 star hotels concentrates in Nusa Dua – Tanjung Benoa, Kuta and Jimbaran whilst in Kotamadya Denpasar supply of 4 and 5 star hotels are concentrated in Sanur. In this study, the hotel locates in area of Nusa Dua – Tj. Benoa composes the hotel residing in the Bali area Tourism Development Center Nusa Dua and its surroundings, Tanjung Benoa, and Nusa Dua Selatan. The hotel locates in area of Kuta consist of the hotel residing in around coastal area Kuta and Legian. Whereas the hotel included in area of Sanur and Jimbaran are the hotels residing in around coastal of Sanur and Jimbaran areas. Distribution of 4 and 5 star hotels in prime tourism area is shown on the following chart.

From the above picture can be seen that from four tourism area supply of 4 and 5 star hotel’s room is concentrated on two areas, that is area Nusa Dua – Tj. Benoa and Kuta-Legian areas. Total the 4 and 5 star hotel’s rooms that reside in the area Nusa Dua - Foreland Benoa, are 4.546 rooms.


Based on the distribution of 4 and 5 star hotels within Nusa Dua – Tanjung Benoa and Kuta area, Nusa Dua – Tanjung Benoa is dominated by 5 star hotels while Kuta dominated by 4 star hotels. This condition clearly indicates that both areas have a different market segment. High class tourist generally more concern on convenience and tranquility atmosphere. This condition is provided in Nusa Dua – Tanjung Benoa area, whereas every hotel has private beach.

In order to acknowledge 4 and 5 star hotel performance in those 4 primary tourism locations, we shall analyze occupancy rate and market share penetration index of each area. Market share penetration index is achieved by comparing actual market share with natural market share.

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South Australia - A Brilliant Blend

Vote for SA – and move Adelaide to Mayfair Is Adelaide the new Mayfair? South Australian destinations are proving the most popular in the country, according to an online poll run by the makers of Monopoly. The results of the online poll will determine which State features in prime position on a new, Australian version of the board game – and South Australia has taken an early lead. South Australian Tourism Commission Chief Executive, Bill Spurr, says this is a fantastic opportunity to showcase our State to the world, and has urged South Australians to continue voting for their favourite destination. “Right now, South Australia is in top spot with 30 per cent of the vote, followed by Western Australia on 21 per cent and Victoria with 16 per cent,” Mr Spurr says. The five South Australian regions in the running to appear on the new version of Monopoly include Adelaide, the Flinders Ranges, Barossa, the Murraylands and Kangaroo Island. “Our State has 12 fantastic regions and all would be worthy inclusions in the Australian edition of Monopoly,” Mr Spurr says. “The five regions on the short-list reflect our State’s diversity. These regions offer outstanding wine and food, festivals and events, culture and history and unique nature, coastal, marine and outback experiences – making up the brilliant blend that is South Australia. “From this list, the three regions with the most votes will make it on to the Monopoly board. The number of votes will also determine where each region will appear on the game board. “This is the first time in its 25-year history that the Australian version of Monopoly has undergone a facelift and it is a great chance to promote South Australia.” South Australians can vote for their favourite destination on the internet once a day, by logging on to www.monopoly.com.au until 10 February and the new Australian edition of Monopoly will be launched in June. “During the voting process you can actually click to see a live results page, so you can see how South Australia is performing against all the other states. “You can also look to see how each region is performing against the others within our State. “Let’s get behind South Australia and shape the history of Monopoly now and into the future.”